When I was doing my masters in London, in 2012, talks on 'Kindle' was there all around me. Most liked it. Many similar devices were introduced in the market, and were always compared with kindle. But for me, though the technology attracted me, I kind of became averse to the device for no reason. And in defence, I would use the haptic and simple but sophisticated attributes of ipad, the only Apple product that I truly like. But now in 2014, talks on kindle have again barged into my life, through my new office. Being a research based firm, anything that is handy and portable, which lets you read your research papers and books, is grabbed. And by chance, I get asked to read a book from one of the office kindles, for the book I had to read was not available in hard copy at my office. But, the kindle, reciprocating with its own aversion for me, makes itself unavailable for me to read from it. So then, I was asked to buy the book in my Kindle 'app'. Excuse my ignorance...